Video for B2B… As If There Were Any Doubts…
If you haven’t jumped on the video bandwagon yet, now’s the time to do it! However, if you’re still contemplating the power of video as an effective communications tool for B2B, consider some...
View ArticleIndustry Insight: Medical Device Manufacturing
With the initiation of the Affordable Care Act (ACA) last year, which placed a 2.3% additional revenue-based tax burden on medical device manufacturers, the landscape of medical equipment has changed....
View ArticleIs your Marketing The Beach Boys or The Four Seasons?
When we talk integrated marketing, we’re really talking about harmonization. And if there’s a lesson to be learned from the varied vocal styles of two of the greatest quartets of all time, this...
View ArticleDirect Mail as a Modern Marketing Tool
When digital media started to storm the scene, publishing houses, printing companies and papermakers where shaking in their boots, with good cause. Digital was cheaper, faster and more efficient, a...
View ArticleWhy B2B Needs to Get on the Social Media Bandwagon
While there is a marked difference between how business-to-consumer tactics relate to business-to-business marketing, sometimes there are lessons that cross over. One recent example in our modern age...
View ArticleAn Open Letter to Those Employing Direct Mail
Dear Mr. or Ms. Marketer, First of all, BRAVO! It seems you already realize the importance of print in today’s digital delete-before-you-even-open-it world. That colorful mailer that crossed my...
View ArticleBlog, Blog, Blog…Yadda, Yadda, Yadda
So, you know you need a blog, but feel a bit overwhelmed at the prospect of creating—and sustaining—one. You have some topic ideas in mind, but how is that going to translate into a consistent,...
View ArticleThe Devil’s in the Details
While attending a tradeshow for the packaging industry recently, I was a bit surprised to see a large number of marketing snafus that could have been easily avoided, and would have resulted in much...
View ArticleProject Management with a Personal Touch
In today’s global business environment, many different departments take an active role in the development of a project, and with good reason. Everybody has a different perspective and different needs....
View ArticleAs Wayne Gretzky said, “I skate to where the puck is going…”
Let’s think for a moment about The Great One’s famous quote. He knew that just following the puck, or the market trend in our case, was not going to get him the goal. He needed to head to where the...
View ArticleIs Your Website a Classic PB&J or a Stacked-to-the-ceiling Club Sandwich?
It’s lunchtime, and you’re hungry! You head to the fridge and pull out all the makings of your favorite sandwich. Did you pick lettuce or tomatoes, deli meat or chicken salad, mayo or mustard? It...
View ArticleIndustry Insight: Medical Device Manufacturing
With the initiation of the Affordable Care Act (ACA) last year, which placed a 2.3% additional revenue-based tax burden on medical device manufacturers, the landscape of medical equipment has changed....
View ArticleIs your Marketing The Beach Boys or The Four Seasons?
When we talk integrated marketing, we’re really talking about harmonization. And if there’s a lesson to be learned from the varied vocal styles of two of the greatest quartets of all time, this...
View ArticleDirect Mail as a Modern Marketing Tool
When digital media started to storm the scene, publishing houses, printing companies and papermakers where shaking in their boots, with good cause. Digital was cheaper, faster and more efficient, a...
View ArticleWhy B2B Needs to Get on the Social Media Bandwagon
While there is a marked difference between how business-to-consumer tactics relate to business-to-business marketing, sometimes there are lessons that cross over. One recent example in our modern age...
View ArticleAn Open Letter to Those Employing Direct Mail
Dear Mr. or Ms. Marketer, First of all, BRAVO! It seems you already realize the importance of print in today’s digital delete-before-you-even-open-it world. That colorful mailer that crossed my...
View ArticleBlog, Blog, Blog…Yadda, Yadda, Yadda
So, you know you need a blog, but feel a bit overwhelmed at the prospect of creating—and sustaining—one. You have some topic ideas in mind, but how is that going to translate into a consistent,...
View ArticleThe Devil’s in the Details
While attending a tradeshow for the packaging industry recently, I was a bit surprised to see a large number of marketing snafus that could have been easily avoided, and would have resulted in much...
View ArticleBlog, schmog. What does this have to do with business marketing anyway?
I know, I know, you hear the word blog and you think, ‘what in the world does this have to do with business marketing? Isn’t a blog simply a place to express your own personal viewpoints and opinions...
View ArticleConstructing a Great Brand Online
Forming an online brand has some unique challenges to ensuring your message is received correctly, with a major aspect being your company website. The following blueprints outline some key elements to...
View Article
More Pages to Explore .....